Marketing and sales teams work more efficiently when their goals and strategies are aligned - and the ideal IMPACT client knows this is a priority for success. These companies are run by leaders who put people over profit and understand the importance of breaking down internal silos. Leaders who believe growing and improving their company starts with growing their employees are generally a strong fit with us. We look for companies who, like IMPACT, have implemented organizational growth programs like EOS (Entrepreneurial Operating System) or Scaling Up. We look for these similar traits in our ideal clients because we want to build long-term relationships. These are companies that not only see the long-term benefits of building trust with their buyers, but they also believe in supporting, empowering, and creating organizations that their employees are proud to work for.Īt IMPACT, we pride ourselves on being a values-based organization built on trust, helpfulness, and dependability. They are values-based and vision-oriented Whether these leaders are in marketing, sales, or at the C-Suite level - they all want to build a stronger emotional connection with their buyers - and they all believe that buyers purchase products and services from companies that they trust. They’re less interested in becoming the leading expert, and more concerned with doing the right thing by their prospects and customers. Instead of asking “how will this blog get my ideal customer to buy from me,” they ask “how will this blog educate my ideal customer to make a smart buying decision.” These leaders see the value in having every piece of content published on their website, social media, and e-newsletters as a teaching opportunity. Leaders at these companies are open to thinking more like a teacher, and less like a business owner. Growing and improving their companies means putting aside the typical marketing fluff that brags and boasts about how great their company is. They want to help buyers make informed decisions - and be the trusted leader who will provide that information. They want to create marketing and sales content that is unbiased, conscientious, and truly helps educate their customers. These business leaders want to grow by embracing honesty, transparency, and obsessing over their buyer’s concerns and questions. They are looking to grow and improve their companies by teaching
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